Story of the storyteller

I'm a product, branding, visual, & communication designer who loves bringing brands to life. I have always had a passion for storytelling. Stories are an essential part of human experience, integral to how we communicate, learn, and connect. As humans, we all love to hear stories, and I help brands tell theirs to the world.


As a 'connector,' I master the art of bridging people, data & problems to uncover hidden patterns & ideas. Understanding relationship between human behavior & human-centered design fascinates me. My varied roles, from visual designer to entrepreneur & design thinker, have shaped my ability to conceptualize new products, transform, refine & reiterate existing designs.

Brands I have collaborated with

Milestones of my Career

2024

2023

2020

2019

2017

2016 - 2012

IBM

User Experience Researcher

Working on the UX of IBM TechZone, a platform for IBM's go-to-market teams and business partners to customize live demo environments.

St. Joseph’s Healthcare

Hamilton, Canada

Product Designer

Designed a capstone project on the future of hospital rounds in nephrology, under supervision of Dr. Azim, Dr. Robert Fleisig, and Dr. Jawed Zobia.

Masters of Engineering Design (Product Design)

McMaster University, ON, Canada

Pursued M.Eng in Product Design, focused on design thinking, visual effects, AR/VR/MR, mobile prototyping, and leadership, with A+ grade.

Paytm

(One97 Communications Ltd.)

Junior Manager, Marketing Design

Worked on boosting user acquisition and sign-ups by achieving brand consistency across products through a brand identity overhaul.

Lascaux Designs

Co-Founder

Co-founded a specialized design agency providing print & digital design solutions, along with a thriving design learning community.

Morphogenesis

Senior Graphic Designer

Worked on internal & external branding of Award-Winning India's top Architectural firms. Boosted audience reach and brand awareness & presence.

PG Diploma in Business Administration & Management

NMIMS, Navi Mumbai

Pursued distance learning Post Graduate Diploma in Business Administration from Narsee Monjee Institute of Management Studies.

Aim Dynamics

Design Head

Entrepreneurial venture providing ‘Sustainable Packaging Solutions’ to garment retailers with USD 300K annual revenue.

Rahul Engineering Works

Founder

Founded an Industrial Design practice specializing in the development of innovative moulds for plastic spools.

Bachelors of Technology in

Electronics & Communications

GGSIPU, MSIT, Delhi

Pursued B.Tech in ECE with 81%. Worked as Head of the Design Club, won a Video Competition on a Noble Cause, and led the College Carnival in 2014.

2024

2023

2020

2019

2017

2016 - 2012

IBM

User Experience Researcher

Working on the UX of IBM TechZone, a platform for IBM's go-to-market teams and business partners to customize live demo environments.

St. Joseph’s Healthcare

Hamilton, Canada

Product Designer

Designed a capstone project on the future of hospital rounds in nephrology, under supervision of Dr. Azim, Dr. Robert Fleisig, and Dr. Jawed Zobia.

Masters of Engineering Design (Product Design)

McMaster University, ON, Canada

Pursued M.Eng in Product Design, focused on design thinking, visual effects, AR/VR/MR, mobile prototyping, and leadership, with A+ grade.

Paytm

(One97 Communications Ltd.)

Junior Manager, Marketing Design

Worked on boosting user acquisition and sign-ups by achieving brand consistency across products through a brand identity overhaul.

Lascaux Designs

Co-Founder

Co-founded a specialized design agency providing print & digital design solutions, along with a thriving design learning community.

Morphogenesis

Senior Graphic Designer

Worked on internal & external branding of Award-Winning India's top Architectural firms. Boosted audience reach and brand awareness & presence.

PG Diploma in Business Administration & Management

NMIMS, Navi Mumbai

Pursued distance learning Post Graduate Diploma in Business Administration from Narsee Monjee Institute of Management Studies.

Aim Dynamics

Design Head

Entrepreneurial venture providing ‘Sustainable Packaging Solutions’ to garment retailers with USD 300K annual revenue.

Rahul Engineering Works

Founder

Founded an Industrial Design practice specializing in the development of innovative moulds for plastic spools.

Bachelors of Technology in

Electronics & Communications

GGSIPU, MSIT, Delhi

Pursued B.Tech in ECE with 81%. Worked as Head of the Design Club, won a Video Competition on a Noble Cause, and led the College Carnival in 2014.

My design philosophy

Know me Better

The Smiles

We Snatch...

Winner, Video on a Noble Cause

Video Topic: Child Exploitation. Won 1st prize at the Annual College Fest, ENVA, held at MSIT, Delhi, India, in 2013.

My Work Values

Story of the storyteller.

I’m Rahul Saxena, a designer who believes design is magic. From crayons to creating impact, my journey has been about turning ideas into experiences.

Woman with laptop

At McMaster University, I explored how design can shape systems and stories — from hospital innovation to UX at IBM Canada.

My Alma Mater

2023-2025

Ontario, Canada

Master of Engineering Design (Product Design)

McMaster University, W Booth School of Engineering Practice

2017-2019

Mumbai, India

PG Diploma in Business Administration & Management

Narsee Monjee Institute of Management Studies, CDOE

2012-2016

New Delhi, India

Bachelor's of Technology, Electronics & Communication

Guru Gobind Singh Indraprastha University, MSIT

"Design isn't just good, bad, or ugly. Sometimes, it's so simple and commonplace that it goes unnoticed, that's what makes it impactful."

"Good design is good business."

- Thomas Watson Jr. (Founder, IBM)

Reach Out

"Good design is good business."

- Thomas Watson Jr. (Founder, IBM)

Reach Out

"Good design is good business."

- Thomas Watson Jr. (Founder, IBM)

Reach Out

© 2026 Rahul Saxena. All rights reserved.

© 2025 Rahul Saxena. All rights reserved.

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