Packaging Design for 'A Skating Monk'
2023
Project Brief
A Skating Monk (ASM), a rising street fashion brand, required packaging that reflected its edgy identity while meeting practical needs. The packaging had to be strong enough to hold sneakers, cost-effective for global shipping, and visually captivating. The challenge was to create a design that balanced durability, functionality, and brand essence.
Objective
To design & develop packaging for an upcoming street fashion brand A Skating Monk (ASM). The Packaging must be strong enough to hold sneakers that weighed up to 2.5Kgs and could be exported across the globe in addition to being economical. The design had to be engaging and catchy whilst incorporating the essence of the brand.
About 'A Skating Monk' (ASM)
ASM is an emerging street fashion brand that blends urban culture with a unique, rebellious edge. Inspired by free-spirited energy of skateboarding & discipline of monkhood, ASM embodies a fusion of contrasting yet complementary worlds. The brand appeals to individuals who embrace unconventional lifestyles, combining street style with a deeper sense of purpose and self-expression.
ASM's clothing & accessories are designed for those who appreciate bold, edgy designs with a minimal touch. Each collection reflects the brand's philosophy of freedom, discipline & authenticity, catering to a community that values style. As a new player in the street fashion scene, ASM aims to make its mark by delivering high-quality, innovative products that resonates with the spirit of individuality & nonconformity.
$6 Mn
Annual Revenue (approx.)
60+
Pop-Up Stores
$120
Price Range
100+
SKUs
Deliverables
Shoe Packaging Boxes: 14x8x5, 13x8x5, 12x8x5 (inches)
Shoe Packaging Tags: 4.5x3.5, 4.5x2 (inches)
Color Guide
P-48 8c
Hex : #f88f1b
RGB : 239,6,121
CMK : 0,0,0
Black c
Hex : #231f20
RGB : 239,6,121
CMK : 0,0,0
Specifications
Top - 230 GSM SBS White
Middle - Single Wall Corrugate - G flute - 140 GSM
Bottom - 180 GSM
Two Color Offset Printing PMS
Spot Gloss UV
Thermal Matte Lamination
Planning & Development
I aimed to achieve the most effective packaging solution, which fulfills the client's need. I designed a Single-Wall Packaging Box with a self-lock mechanism for Sneakers & Shoes, which allowed the package to be securely shipped without the need for taping or sealing.
This not only ensured durability during transit but also made the process more economical. The self-locking feature offered ease of use and fast global shipping, aligning perfectly with the client's requirements for cost-effective yet sturdy packaging.
Print Keylines & UV Film
I ensured precise keyline placement to maintain consistent branding across different surfaces. Additionally, UV film was applied to give a sleek and premium finish, enhancing visual appeal at the self.
Design Stages & Options
During the design stages, I explored multiple packaging concepts and options to achieve a balance between visual appeal and practicality. I tested various prototypes and sample units to ensure the packaging met the brand’s edgy identity while being functional. The final options I presented reflected the brand’s essence and ensured durability, making the packaging ideal for global shipping.
Final Packaging Design for A Skating Monk
The final packaging design for A Skating Monk was delivered on time, with the self-lock mechanism tested and proven successful. All stages, from development to production, remained within the set budget. The incorporation of the brand elements on the packaging not only enhanced the visual appeal but also created a strong user engagement, making the package stand out effectively.
